Label Information Increases Purchase Appeal of GM Foods -StudySeptember 15, 2021
Chinese researchers found that increasing the information in labels of genetically modified foods can increase the consumers' willingness to buy them as they will be more informed about the benefits attributed to the GMFs.
The study was conducted to match the consumers' different information processing mechanisms by adding marketing information clues and regulating their purchase intentions by contradictory attitudes towards GMFs. The marketing clue information was divided into two kinds of information: functional and environmental. Functional attributes are human health like more nutrients and better taste, while examples of environmental attributes are the decrease in fertilizer and pesticide use and abiotic stress resistance. The results obtained showed the following:
- Consumers are more inclined to environmental information.
- Functional information is more attractive to males.
- The younger generation prefers ecological information.
- Consumers with high ambivalence towards GM foods are more inclined to choose environmental attribute information.
The researchers concluded that compared with hidden expression of GM ingredients, direct interpretation of additional information for GMs will increase the consumers' willingness to buy them. They emphasized in their study that when consumers are given an additional number of information that is beneficial to the environment of function, they will increase their willingness to choose GM foods.
Read the full study in Sustainability to find out more.
You might also like:
- Redundant Food Labels Affect Consumers' Willingness to Pay
- Japan Initiates Discussion of Labeling for Genome Edited Foods
- Research Says Americans Remain Divided on Perceptions of GMO Labeling
The Crop Biotech Update is a weekly newsletter of ISAAA, a not-for-profit organization. The CBU is distributed for free to over 23,000 subscribers worldwide to inform them about the key developments in biosciences, especially in agricultural biotechnology. Your support will help us in our mission to feed the world with knowledge. You can help by donating as little as $10.
See more articles:
News from Around the World
- Researchers Sequence Shea Tree Genome to Support Breeding, Conservation Efforts
- Asian Regional Workshop on Current and Upcoming Items under the CBD and its Protocols
- Genetically Engineered Soybeans Produce Cow-less Cheese
- Label Information Increases Purchase Appeal of GM Foods -Study
- Study Shows Filipino Biotech and Organic Farmers Open to Co-Existence
- Filipino Scientist Identifies Gene to Help Rice Plants Survive Drought
- Researchers Develop Astaxanthin-rich Maize
Plant Breeding Innovations
- Scientists Use CRISPR to Target Disease Spread from Mosquitoes
- BLB-resistant Vietnamese Rice Developed Using CRISPR-Cas9
- Researchers to Use Gene-editing Technology to Incite Crop Regeneration
- MIT Experts Find Programmable Gene Editing Proteins outside of CRISPR Systems
- Nigeria Moots for a Multidisciplinary Approach to Genome Editing
Read the latest:
- Crop Biotech Update (September 21, 2022)
- Genome Editing Supplement (September 21, 2022)
- Gene Drive Supplement (August 31, 2022)
Subscribe to CBU: