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Crop Biotech Update

IFIC Survey on Consumers' Perception of Food Tech

May 11, 2012

The International Food Information Council (IFIC) revealed the results of their survey on consumers' perception of food technology conducted in March 2012. This year's survey, which is a part of a series conducted since 1997, focused on public awareness and perceptions of various aspects of plant and animal biotechnology, measured confidence in the safety of the U.S. food supply, and attitudes toward food labeling.

Results showed that perceptions of food technology have remained steady, despite the food issues released through the media in 2011. Most consumers (77%) said that they would be likely to purchase food produced through biotechnology, especially those that have positive impact on their health and on the environment. Majority of American consumers (76%) were satisfied with the existing federal rules on food labeling. Moreover, 66% of the respondents also claimed that they were satisfied with the current policy of Food and Drug Administration for labeling of food produced using biotechnology.

View the results of the survey at http://www.foodinsight.org/Content/5438/FINAL%20Executive%20Summary%205-8-12.pdf.