The Biofuels Digest website highlights a report which analyzes the prospects and opportunities of the biofuels market in Southeast (SE) Asia. The "Southeast Asian Bioethanol Market" report mentions that the "production push" for the next-generation biofuels is expected to generate revenues of about US$1.6 billion in the region. The drivers for this anticipated growth surge in the SE biofuel markets are: (1) immense market opportunities following recent industry growth, and (2) "rising number of entrants", and (3) "intense competition for best market positioning". The potentials of the market are also reported to be tempered by lack of awareness of the benefits of bioethanol, and the need to find ameliorating solutions to potential problems that may arise from the use of too high ethanol blends..