Queensland Government Launches E10 OK Campaign
October 5, 2016http://statements.qld.gov.au/Statement/2016/9/26/mark-winterbottom-drives-new-biofuels-campaign
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The Palaszczuk Government recently launched a new biofuels education campaign, the E10 OK. The campaign highlights the benefits of ethanol-blended petrol and biodiesel and helps motorists to understand their vehicle's compatibility with E10 via their smart phone. The campaign's website will also feature a vehicle E10 compatibility checker, which will allow motorists to check if their vehicles are E10 compatible.
In frontlines of the campaign is V8 Supercar champion and Bathurst winner Mark Winterbottom, the face of the new campaign, encouraging motorists to increase their use of biofuels in Queensland. Mr. Winterbottom said that the new campaign will encourage motorists to take a fresh look at E10, its performance, and its effect on Queensland's economy.
The E10 OK campaign will involve television, radio, press, digital, outdoor, and cinema advertising.
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