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Crop Biotech Update

CBU's Subscribers Now Total 1 Million (and Still Growing)

January 14, 2011

The Crop Biotech Update (CBU) now reaches 1,000,624 subscribers in 200 countries. Through a "Go for Gold" Knowledge Campaign launched by the International Service for the Acquisition of Agri-biotech Applications (ISAAA), people were urged to enroll potential subscribers who in turn confirmed their interest to be part of a growing number of recipients. In addition, Biotechnology Information Centers that form part of ISAAA's information network, also did their individual campaigns to solicit more subscribers.

The Knowledge Campaign for "A million healing hands to help a billion hungry" was dedicated to Dr. Norman Borlaug, 1970 Nobel Peace laureate who was the founding patron of ISAAA. With his full support and initiative, ISAAA established the Global Knowledge Center on Crop Biotechnology in 2000 in the Philippines with active nodes called Biotechnology Information Centers in 24 countries. ISAAA has institutionalized the sharing of knowledge on crop biotechnology by creating and distributing a weekly email-based newsletter CBU which summarizes the latest world developments in agriculture, food and crop biotechnology relevant to developing countries.

Lucky subscribers of the bronze duplicate of the Dr. Norman E. Borlaug Congressional Gold Medal and the grand prizes of an Ipod and netbook have been posted in previous issues of CBU.