Philippine Media Plays Key Role in Public Understanding of BiotechnologyDecember 3, 2010
The Philippine print media was found to play a significant role in shaping public opinion on biotechnology. This was shared by Dr. Mariechel Navarro, Manager of the Global Knowledge Center on Crop Biotechnology of the International Service for the Acquisition of Agri-biotech Applications (ISAAA) in her presentation entitled How print media defines crop biotechnology: A decade's analysis of news coverage and framing.
The study covered and analyzed biotech news articles from 1999 to 2009, in three major newspapers in the Philippines: Manila Bulletin, Philippine Star and the Philippine Daily Inquirer. It was found that 42 percent of the articles were written in positive tone, while the top source for biotech information was the government, followed by the civil society and the academe. Dr. Navarro also noted that the top keyword used in the articles was "GMO" or "GM" referring to genetically modified organisms, followed by the word biotechnology.
Dr. Navarro concluded that there is now a more open communication between writers and scientists, and that more interactions between the two (through field and laboratory visits) result to science articles. With this, science communication takes on a new responsibility, which, according to her "is a process of generating new, mutually acceptable knowledge, attitude, and practices."
The presentation was conducted in a "Seminar on Biotechnology: Communication and Technology Impact," held on November 23, 2010 at the SM Mall of Asia, Manila, Philippines. It was co-organized by the International Service for the Acquisition of Agri-biotech Applications (ISAAA), the Agricultural Biotechnology Support Project II (ABSPII), and the Southeast Regional Center for Graduate Study and Research in Agriculture (SEARCA) Biotechnology Information Center, as part of the celebration of the 6th Philippine National Biotechnology Week.
For a related article, visit http://www.businessmirror.com.ph/home/science/4240-study-media-helps-the-public-form-opinion-on-biotech. For additional information, send an email to firstname.lastname@example.org or visit the SEARCA BIC website at www.bic.searca.org.
The Crop Biotech Update is a weekly newsletter of ISAAA, a non-for-profit organization. The CBU is distributed for free to over 23,000 subscribers worldwide to inform them about the key developments in biosciences, especially in agricultural biotechnology. Your support will help us in our mission to feed the world with knowledge. You can help by donating as little as $10.
See more articles:
News from Around the World
- Conclusions of the Study Week on Biotech Crops and Food Security hosted by the PAS
- IRRI Launches Rice Food Security Campaign
- Sixth Set of CBU Knowledge Campaign Winners
- Studies Reveal Impact of Quality Protein Maize in the Growth of Ethiopian Children
- Scientists Use Fluorescent Genes to Trace Honey Fungus
- Embrapa to Launch Potato Resistant to Late Blight
- Plant Clock Gene Also Works in Human Cells
- Marker-assisted Breeding Project for Abiotic Stress-tolerant Varieties Starts in India
- President of India visits International Research Center
- GM and Hybrid Corn Technologies Enhance Productivity and Resource Efficiency in the Philippines
- Philippine Local Biotechnologies Showcased in Biotech Week Contest
- Philippine Media Plays Key Role in Public Understanding of Biotechnology
- Jose Burgos Jr. Biotech Awards Honors Filipino Science Journalists, Launches Trust Fund
- Scientists Call For Transgenic Events' IP Protection in China
- Eyespot Breakthrough Welcomed
- Crop Science Projects Drive Benefits for Farming, Food Security and UK Economy
- Breeding of Potatoes Producing Novel Starches with Improved Properties
- Cyanobacterial Flavodoxin Induces Stress Tolerance in Medicago truncatula
- Scientists Use Virus-induced Gene Silencing in Studying Aphid Resistance in Wheat
- Pollen- and Seed-Mediated Transgene Flow in Commercial Cotton Seed Production Fields
- CropWorld North America in North Carolina
- Feeding the World: The Top 100 Questions for Global Agriculture
Subscribe to CBU: