Award-winning Purple Tomato to be Released in China in Disney PackagingJune 23, 2021
Purple tomato known as Yoom, which won as Fruit Logistica Innovation Award in Berlin in February 2020, will be distributed in China in packaging featuring well-loved Disney characters. Aside from Yoom, Nebula tomato, which has sweet and full of flavor, will also be packaged in with Disney characters.
The Yoom tomato is unique because of its purplish to black color. It has a crisp, refreshing flavor with a great balance of sweet and tart and at the same time rich in vitamins, minerals, and antioxidants. The amino acids naturally contained within the tomato combine with their own distinctive taste to produce a rich umami flavor. Yoom and Nebula tomatoes, developed by Syngenta Seeds, are being grown at Beijing HortiPolaris planting base in the Miyun District of Beijing, China. Dole China and Syngenta Group China signed an exclusive retail agreement for the distribution of two tomato varieties in China, including an IP deal with Disney for packaging featuring Mickey and friends and Disney princesses. The tomatoes are expected to be in Chinese supermarkets by mid-November 2021.Read the translated article in Produce Report.
You might also like:
- Japan Launches World's First Genome-Edited Tomato
- CRISPR-Cas9-Mediated Gene Replacement Generates Long-shelf Life Tomato Lines
- Tomato (Lycopersicon esculentum) GM Events (11 Events)
The Crop Biotech Update is a weekly newsletter of ISAAA, a not-for-profit organization. The CBU is distributed for free to over 23,000 subscribers worldwide to inform them about the key developments in biosciences, especially in agricultural biotechnology. Your support will help us in our mission to feed the world with knowledge. You can help by donating as little as $10.
See more articles:
News from Around the World
- Could Gene Drive Protect Nature?
- Kenya National Biosafety Authority Approves Genetically Modified Cassava
- Bioactive Packaging Keeps Strawberries Fresh
- Plant Immune Proteins Kill Cells to Defend against Pathogens
- Pakistan's Government Committed to Develop Agriculture for Food Security
- Researchers Report Resequenced Vietnamese Rice Genome
- Award-winning Purple Tomato to be Released in China in Disney Packaging
- EFSA Publishes Scientific Opinion on Herbicide Tolerant Oilseed Rape 73496
- Genetics Allows Selection of Cattles that Produce Less Methane
- More Olive Genomes Identified by Scientists
- Experts Tackle Induced Mutagenesis in Date Palm Breeding
Plant Breeding Innovations
- Study Finds Gene Editing in Cattle Produces No Off-Target Mutagenesis
Read the latest:
- Crop Biotech Update (May 18, 2022)
- Genome Editing Supplement (May 18, 2022)
- Gene Drive Supplement (April 27, 2022)
Subscribe to CBU: