Burger King's New Plant-Based Burger Now Available in Sweden, Soon in Asia
May 29, 2019| |
Burger King is now offering a new plant-based burger in Sweden. The new burger is a version of the Impossible Whopper, which is made with the popular plant-based pink meat introduced by California-based startup, Impossible Foods. In early April, the Impossible Whopper was released in St. Louis, USA, and will eventually be available in all Burger King stores worldwide.
The special ingredient in the new plant-based burger which makes it pinkish-like bleeding meat and tastes like meat is called heme. Impossible Food's heme is not a genetically modified organism, but produced with GM yeast.
Impossible Foods aim to expand into Asia since Asia accounts for almost half of the world's meat consumption.
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