Price, Nutrition Among Top Factors that Affect Canadian Consumers' Choice to Buy GM FoodsJanuary 6, 2021
A survey conducted in 2018 found that Canadian consumers have diametric opposition to their actual purchasing behavior when it comes to genetically modified (GM) foods. This means that the consumers say that they lack trust in GM foods yet are still willing to buy them if priced reasonably.
The survey involved 506 English-speaking Canadian consumers in July 2018 and the study received ethics approval from the University of Saskatchewan's Office of Ethics. The results revealed that the respondents preferred organic or natural products over GM or biotechnology-derived products, but this preference is set aside when the price of the GM food products is lowered from the organic and natural options' prices. This may imply that the consumers are open to buying GM food products when offered at a reduced price over conventional foods. Moreover, the respondents were found to be willing to try a GM product if a sample was given in a grocery store.
Other findings include that majority of the respondents' top purchase decision factors are price, nutrition, and the origin of the food products they consume. Lastly, the survey reflected that Canadian consumers are content with the information on the food labels of the available products, implying their trust in the country's food safety standards.
The authors concluded by stating that though there is a clear preference for organic and natural food products over GM and biotechnology-derived products by the consumers, consumer opinion is no longer ironclad against the idea of GM food products.
Read the free-access article in the Journal of Agriculture and Food Research.
You might also like:
- GM Crops Benefit Farmers' Mental Health, Consumers' Overall Health
- Innovation Study Demonstrates Financial Benefits of HT Canola in Canada
- International Study Decodes the Genome of 15 Wheat Varieties
The Crop Biotech Update is a weekly newsletter of ISAAA, a not-for-profit organization. The CBU is distributed for free to over 23,000 subscribers worldwide to inform them about the key developments in biosciences, especially in agricultural biotechnology. Your support will help us in our mission to feed the world with knowledge. You can help by donating as little as $10.
See more articles:
- Fast-spreading SARS-CoV-2 Variant in the U.K. Raises More Questions
News from Around the World
- ISAAA Presents 2019 Biotech Adoption Findings to Stakeholders in Europe and South America
- UBIC Builds NARO Anti-tick Vaccine Team's Capacity for Biosafety Compliance
- CIMMYT Announces Fall Armyworm Tolerant Maize Hybrids for Africa
- Researchers Find Flag Leaves Top Off Rice Photosynthetic Performance
- USDA APHIS Deregulates GE Corn with Enhanced Yield and Herbicide Tolerance Traits
- Price, Nutrition Among Top Factors that Affect Canadian Consumers' Choice to Buy GM Foods
- Scientists Boost Vegetable Oil Production in Plant Leaves
- CSIRO "Gene Sandwich" to Boost Wheat Resistance to Rust
- Bt Cotton Key in Eradicating Destructive Pest from the US and Mexico
Plant Breeding Innovations
- Target-AID and CRISPR-Cas9 Improve Lycopene Content in Tomatoes
- What are TALENs?
Read the latest:
- Crop Biotech Update (January 25, 2023)
- Genome Editing Supplement (January 18, 2023)
- Gene Drive Supplement (January 25, 2023)
Subscribe to CBU: