Research Shows Effect of CSR on Consumers' Perceptions on GE FoodOctober 28, 2015
Corporate social responsibility initiatives show favorable impact on consumers attitudes toward GE foods, says a study conducted by researchers from University of Salento and LUISS Guido Carli University in Italy. The results are published in Journal of Cleaner Production.
The researchers surveyed 260 Italian consumers and used the well-stablished model of corporate social responsibility proposed by Caroll in 1979. Results indicate that the philantrophic and legal responsibilities fulfilled by the producers had positive impact on the consumers attitudes and their intentions to buy GE products, respectively.
Read more about the study in Journal of Cleaner Production.
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