Voices of Change: Stories of Stakeholders in Crop Biotech
September 25, 2009| |
Stakeholders or the so-called attentive publics are critically involved in framing the debate, shaping policy, influencing public opinion, and creating greater awareness and understanding of crop biotechnology. Together these stakeholders- farmers, media practitioners, policy makers, scientists, academics, religious leaders, industry sector representatives, students and other partners, determine the direction and depth of the biotech debate, and ultimately the acceptance, adoption, and sustainability of technology.
The International Service for the Acquisition of Agri-biotech Applications (ISAAA) has released Voices of Change, a synthesis of Brief 40 on Communicating Crop Biotechnology: Stories from Stakeholders. It highlights how different audiences respond to science communication efforts, thus building a collective voice on crop biotechnology.
Download a copy of both publications at http://www.isaaa.org/kc/inforesources/publications/voicesofchange/brief-40-brochure-web.pdf and http://www.isaaa.org/resources/publications/briefs/40/
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