Study Finds Price and Shelf Life Drive Consumer Demand for GM Foods in South Africa

A study in South Africa revealed that consumers are more likely to buy genetically modified (GM) foods when they see direct personal benefits, such as lower prices and longer shelf life, rather than improved production or food security. The study, published in Agriculture & Food Security, sheds light on how consumer beliefs shape the adoption of GM foods in developing countries.

Researchers from the University of South Africa interviewed 32 consumers and found that affordability was the strongest motivator in their purchasing decisions. “I would purchase them if they are cheaper; price would be the main factor in me purchasing them,” one participant said. Extended shelf life also emerged as a key driver, with consumers noting that GM foods “last longer” and help reduce waste.

While GM foods hold potential for addressing food security challenges, the findings suggest that adoption will rely on highlighting consumer-centered benefits. The authors said that self-centered gains like cost savings and reduced spoilage matter most to financially constrained households. They recommend that policymakers and industry stakeholders frame GM foods around these advantages while addressing concerns about health, environment, and seed control.

For more information, read the article from Agriculture & Food Security.