Science Communication and Media Workshop in China
"Workshop on Science Communication and Media Interactive" was held in Beijing on July 24, 2012 to address the unfavorable public communication environment towards genetically modified organisms in China. It was held for key scientists in the field of plant biotech to enhance communication effectiveness with the public. Scientists were updated on Chinese media practice and communication principles, as well as interview skills with media.
Key scientists from the Institute of Biotechnology, Chinese Academy of Agricultural Sciences; Institute of Genetic and Development Biology, Chinese Academy of Science (CAS); Center for Chinese Agricultural Policy, CAS; and Institute of Animal and Plant Quarantine attended the workshop and joined the exercises on "ambush interviews" and "exclusive interviews".
"This workshop is very informative and useful," Prof. Huang Dafang from the Institute of Biotechnology, CAAS said. "It is very important for scientists to understand how to deal with journalists." Prof. Jiang from the Institute of Genetic and Development Biology, CAS said after the workshop: " I've never had this kind of training before. It‘s very useful and relevant."
For more information on biotechnology in China, visit: http://www.chinabic.org.
This article is part of the Crop Biotech Update, a weekly summary of world developments in agri-biotech for developing countries, produced by the Global Knowledge Center on Crop Biotechnology, International Service for the Aquisition of Agri-Biotech Applications SEAsiaCenter (ISAAA)