Monograph on Cartoons and Biotech
June 29, 2012| |
Cartoons and other popular art forms can sometimes be more powerful than words in conveying messages. By reflecting on popular contemporty ideas, cartoons elicit emotions that encourage interest, inquiry and empathy. The novel use of cartoons is presented in Science and Popular Media: How Cartoonists Visualize Crop Biotechnology.
The fourth in the Biotech Communication Series published by the International Service for the Acquisition of Agr-biotech Applications (ISAAA), the monograph is now available online at http://www.isaaa.org/resources/publications/science_and_popular_media_how_cartoonists_visualize_
crop_biotechnology/download/default.asp. It highlights the research findings of a study to determine how cartoonists in Philippine national newspapers "define" biotechnology. In addition, it discusses Biotechtoons, a contest for cartoonists on biotechnology, and initiatives by other countries to help popularize technology concepts and issues.
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