Fashion and Biotech in Biopolis, Singapore
April 20, 2011| |
An auditorium in the biotechnology hub of Singapore, BioPolis became glitzy during a recent fashion show organized by the Malaysian Biotechnology Information Centre (MABIC), International Service for the Acquisition of Agri-biotech Applications (ISAAA) and Genetic Modification Advisory Committee of Singapore. The fashion show featured outfits carrying the elements of modern biotech such as DNA, plasmids, Bt corn, Bt brinjal, and Golden Rice among others. It was part of a Public Forum on Biotechnology Communication where experts from India, Kenya, and Malaysia shared their experiences in bridging the gap between science and society.
This is the third biotech fashion show organized by MABIC which aims to make biotechnology more attractive to the lay public and to reach out to a wider audience. The young designers from Universiti Teknologi Mara, Malaysia explained the biotech behind their creations. They had no science background and read up on modern agri-biotechnology to be able to create the unique designs. Designers and their lecturers vowed to continue using biotechnology motifs in their work.
Visit http://www,isaaa.org to download a brochure on MyBio Carnival which highlights the use of a fashion show to popularize biotechnology. For more information, email Mahaletchumy Arujanan of MABIC at maha@bic.org.my.
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