"Trust in the Seed" is the International Service for the Acquisition of Agri-biotech Applications' (ISAAA) latest publication that highlights the significance of the seed and new crop technologies. It captures the experiences of three key developments in Indian agriculture that sustained growth in agriculture, contributed to increased food production and the alleviation of poverty and hunger. In essence, "Trust in the Seed" encapsulates the willingness of small resource-poor farmers to embrace improved seeds and adopt the new crop technologies in order to quickly overcome production constraints and to increase their income. For a hard copy of "Trust in the Seed", contact ISAAA South Asia Office at: b.choudhary@cgiar.org and k.gaur@cgiar.org. An online version is available at http://www.isaaa.org/resources/publications/trust_in_the_seed/download/english/default.asp (copy the link to your web browser)..