ISAAA Report Generates Over 2.5 Million Media Impressions and Reach

ISAAA Brief 57: Global Status of Commercialized Biotech/GM Crops: 2024 generated more than 2.5 million combined media impressions and social media reach following its online launch on February 28, 2026. The report gained visibility through news coverage and social media, helping bring information on the global adoption of agricultural biotechnology to audiences worldwide.

Media monitoring recorded 42 news and opinion articles and 48 social media posts. News coverage generated approximately 1,325,294 media impressions, while social media posts reached 1,197,755 users. The coverage reached audiences in more than 25 countries, with content published in over 14 languages. Of the 90 recorded entries, 52 (57.8%) were classified as positive and 38 (42.2%) as neutral, with no negative coverage recorded.

ISAAA Brief 57 provides data on the global commercialization of biotech/GM crops, which offers a resource for policymakers, researchers, media practitioners, and other stakeholders examining trends in agricultural biotechnology and their implications for agriculture and food security.

For more data and analysis on the global adoption of biotech/GM crops, get a copy of the ISAAA report through an Elite (US$100), Premium (US$50), or Corporate (starts at US$1,900) subscription to the Biotech Updates. Send an email to knowledgecenter@isaaa.org for inquiries.