Study Highlights The Role of Communication in Novel Food AcceptanceJune 10, 2020
Nanyang Technological University and the Harvard T.H. Chan School of Public Health conducted a study to determine how people's pre-existing attitudes affect the relationships asserted by the influence of presumed media influence (IMPI) model. They focused on how people's attitudes toward genetically modified (GM) food affected their feelings about nano-enabled food.
Their findings showed that one-third of the respondents had unfavorable attitudes towards GM food and that they were also unfavorable towards other nano-enabled food. This is known to the scientists as a spillover effect and it could potentially be due to a general rejection of nano-enabled food and things associated with it. One of the researchers explained that the mental associations that people make between similar technologies may influence their behaviors toward new technology.
The study further highlighted communication's role in bridging the gap between science and the public. Communicators need to identify issues in mind and pre-existing attitudes of the public prior to conducting information campaigns to promote novel foods. As today's scientists shift to new technologies to attain global food security, organizations that aim to popularize novel food technologies should first consider the public's knowledge and attitudes, such as maximizing credible news outlets, to come up with strategic communication plans in promoting their target products to gain their audience's favorable attitude.
You might also like:
- Study Reveals Experts' and Public's Attitude Towards Gene-edited Crops
- OFAB Nigeria Takes Biotechnology Awareness to Schools
- Public Acceptance of Food Products from Genome-Edited Crops
The Crop Biotech Update is a weekly newsletter of ISAAA, a non-for-profit organization. The CBU is distributed for free to over 23,000 subscribers worldwide to inform them about the key developments in biosciences, especially in agricultural biotechnology. Your support will help us in our mission to feed the world with knowledge. You can help by donating as little as $10.
See more articles:
- CRISPR Technique 90% Effective in Reducing SARS-CoV-2 Coronavirus
- Study Shows COVID-19 Risk Might be Linked to Blood Type
News from Around the World
- Study Highlights The Role of Communication in Novel Food Acceptance
- COVID-19 Driving Up Hunger in Food Crisis Hotspots, Urgent Action Necessary
- Top 5 Biotech Crops Occupy 99% of Global Biotech Crop Area
- Experts Urge States to Embrace Genome Editing in Addressing Key Challenges in Health and Agriculture
- International Research Team Document First Use of Maize in Mesoamerica
- Farmers in Paraguay Achieve Yield Increases through Agri-biotech
Plant Breeding Innovations
- USDA Classifies Gene-Edited Soybean As Non-Regulated
- Experts Use Viruses for Transgene-free Gene Editing in Plants
Subscribe to CBU: