What can gene editing experts learn from communicating genetic modification? What is the right strategy towards public acceptance? These are just some of the questions answered in the chapter Communicating Genome Editing: Editing the Bloopers from the Past Science Communication Strategies authored by Dr. Mahaletchumy Arujanan, ISAAA Global Coordinator and Executive Director of the Malaysian Biotechnology Information Centre (MABIC). This chapter is part of ISAAA Brief 56 Breaking Barriers with Breeding: A Primer on New Breeding Innovations for Food Security.
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