Nielsen Surveys Global Healthy Eating Trends

Nielsen conducted an online survey of 30,000 consumers from 60 countries to assess the healthy eating trends around the world. Results showed that consumers seek fresh, natural and minimally processed foods. Beneficial ingredients that help fight disease and promote good health were also deemed as important. It was also noted that the majority (80%) of the respondents said that they are willing to pay more for foods labelled as non-GMO. However, most of them also said that they do not necessarily trust food labels. Furthermore, 61 percent of those consumers said it was "very" or "moderately" important to buy products with a non-GMO label, exceeded only by those saying it was important to buy products without high-fructose corn syrup.

Know more about the study at http://www.nielsen.com/us/en/insights/reports/2015/we-are-what-we-eat.html.