Crop Biotech Update

Social Media Campaign Empowers Women in Science

February 21, 2018

The International Service for the Acquisition of Agri-biotech Applications (ISAAA) and its network of Biotechnology Information Centers launched a new campaign on social media which aims to empower women in science. The campaign called, Science And She, features scientists and science communicators who tell their stories and aspirations for science and the society.

For the first week of the campaign, the social media posts had a total of 16,526 impressions. Dr. Rhodora Aldemita, Director of ISAAA Global Knowledge Center on Crop Biotechnology, was the first scientist to serve as curator of the social media pages. She stressed that it is important to communicate the benefits of biotechnology so that more people will understand the technology and adopt it.

For this week, Dr. Mahaletchumy Arujanan, Executive Director of Malaysian Biotechnology Information Center (MABIC) serves as the curator of the pages. As an expert in science communication, Dr. Arujanan challenged scientists to be 'civic scientists' who reach out to people to make them appreciate and understand science.

Follow Science And She on Facebook, Twitter, and Instagram to join the campaign.