ISAAA SEAsiaCenter
Agricultural
Biotechnology Support Project II
Southeast Asia |
Communication
and Outreach
The capacity
of stakeholders (local scientists, regulators, journalists, extension
workers, farmers, retailers, religious groups, and consumers, among
others) to make informed decisions related to ABSPII products will
be dependent on access to quality information. Communication and outreach
activities should be integrated across all phases of the product development
process.
Our communication approach follows a general strategy based on the targeting
of key stakeholders and opinion leaders and includes: identification of the
communication partners and opinion leaders in relevant stakeholder groups;
identification of information channels most used by opinion leaders; analysis
of information related to agricultural biotechnology available to opinion leaders;
and development of educational materials and related activities specifically
tailored to stakeholders' opinion leaders, using ABSPII products as the main
focus of discussion.
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