Philippine Fertilizer and Pesticide Regulators Learn Biotech Communication Techniques
March 18, 2011| |
Regulators of the Fertilizer and Pesticide Authority (FPA) of the Philippines learned communication techniques during the workshop on Enhancing Skills in Addressing Issues about Crop Biotechnology last March 17, 2011. Engr. Augusto L. Canlas, Deputy Executive Director of FPA, said in his opening message that they recognized the importance of biotech communication considering the nature of their job as one of the frontliners in regulation.
Dr. Mariechel Navarro, Manager of ISAAA's Global Knowledge Center on Crop Biotechnology, situated the importance of communication in daily life and shared techniques in writing media rebuttals and answering panel interviews about crop biotechnology. Dr. Rhodora Aldemita, Senior Program Officer of ISAAA, explained the basics of biotechnology and shared her experiences in communicating with the media and anti-biotech groups. Jenny Panopio, Special Projects Coordinator and Network Administrator of the Southeast Asian Regional Center for Graduate Study and Research in Agriculture-Biotechnology Information Center (SEARCA BIC) explained message maps and its usefulness in addressing specific issues related to crop biotechnology.
For the exercises, the participants constructed and presented their own message maps and took part in a mock panel interview. The participants appreciated this biotech communication learning activity and look forward to more biotech-related capacity building efforts.
The workshop was co-organized by FPA, the Department of Agriculture Biotech Program Office, ISAAA, and SEARCA BIC.
For more information on biotechnology in the Philippines, visit www.bic.searca.org or e-mail bic@agri.searca.org.
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